• Event Organisers around the world have watched their revenue drop by an average of 65%
• On average event agencies let go of 25% of their staff and furloughed 44%
• When asked about on the spilt of events organised through 2020, live events still accounted for the vast majority (108 on average) followed by digital (54) and Hybrid (21)
• Organisers were adamant that attendees were missing the ““All of those serendipitous meetings that happen at the bar or when you’re walking from one place to another, that kind of thing is missing.” Though there are efforts to replicate this with things like chat roulette (it is roughly what it sounds like) these really hadn’t taken off.
• Many feel that the multi-channel approach is the future “Last year FT Live had 25,000 delegates but yesterday I counted we had 218,000 people registered for our digital event,” he said. “It raises the question of whether the sponsors will be in such a rush to get back to live events. No one’s going to want to let go of those numbers that you can only get from virtual events and so we may have to adopt a multichannel approach.
• The average client retention rate is 72%with tope sectors for events being: “Automotive, Financial Services, winning new business during a pandemic. The number of new clients has dropped but there is still an appetite for events despite uncertainty around lockdowns and travel restrictions. by Mark Williams Healthcare, Pharmaceutical, and Technology. Of those five, Technology came top, chosen by 38% of event planners as one of their top three sectors for business in 2020.”
• Automotive, Financial Services, Winning new business during a pandemic!” The number of new clients has dropped but there is still an appetite for events despite uncertainty around lockdowns and travel restrictions. by Mark Williams Healthcare, Pharmaceutical, and Technology. Of those five, Technology came top, chosen by 38% of event planners as one of their top three sectors for business in 2020.
• The majority of event planners expect largescale live events to return in the third or fourth quarter of 2021, according to C&IT’s Global Agency Outlook survey. Just over 30% of respondents picked Q3 2021 as the period they expect live events to get back to business, while 29% said Q4 2021. The next most popular answer was Q2 2021 with 16% of the vote and then Q1 2022, chosen by 13% of respondents. Around 4% thought that largescale live events would not return until beyond the second half of 2022. Predictions for the return of international business travel were slightly more positive, with more than 26% of respondents believing it could return to something like normal by Q2 2021. The second and third most popular answers were Q3 and Q4 of 2021. When questioned about client’s event enquiries for the next year, sentiment was mixed. Responses ranged from “non-existent”, “cautious” and “slow and steady” to a handful of planners using words like “positive” and “healthy.” The green shoots of recovery are certainly there for some companies but it’s by no means full steam ahead yet. The survey also aimed to explore predictions around the maximum capacity of events over the next 12 months. That brought a vast array of responses; these were very likely informed by different national government rulings on the matter. Several event planners based in The future of live events Nearly 60% of event organisers expect large-scale live events to return in the second half of 2021. By Mark Williams Large-scale live events to return (%) Q1 2021 1% Q2 2021 16% Q3 2021 30% Q4 2021 29% Q1 2022 13% Q2 2022 7% Further into the future 4% Thailand, UK, India, and the USA said they could see events for 5,000 people happening again. Some responses were more cautious and stayed under 100.

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